These are positioned as premium products, a smart move, as consumers really want better sleep, not cheaper sleep. I think the timing is fantastic. Water beds were the original disruptors.

I've been fighting the urge this entire interview not to doze off, which I guess is kind of a rave review.

You sink a few inches; but when the bed settles, the water evens out and seems to firm up under you. The experience is nothing like a pillow-top or memory-foam bed.

The Afloat is equipped with temperature control, an improved wave-suppression system, and a fabric cover that provides better body contouring. And this go-around, you don’t need to purchase special water bed sheets; any standard bed linens fit.

The Afloat line offers a number of product improvements for today’s consumers, including a vinyl safety liner to prevent leaks, a sturdy foam frame that conforms to the body when you are sitting on the edge of the bed or sleeping near the edge, and a hypo-allergenic stretch cover.

It’s like floating, it’s so nice,” [one customer] said at his Coral Springs home. “Everybody is like, ‘Really, you got a waterbed?’ And I’m like, ‘Yeah, they’re really good, they’re better than they ever were.’

Talking about temperature-control innovations and health-conscious consumers, inventor Charles Hall and City Furniture CEO Keith Koenig don’t sound like wild and crazy guys. They aren’t the ones who joke that millennials claiming to have never seen a waterbed likely were conceived in one. They just sound enviably well-rested.

‘Seeing a [water bed] undulate like they did in the early 1970s, people looked at it and said, 'Well, this is an interesting ride,'" Hall said. ‘Now it's comfort first.’

For someone who has never been on a waterbed, what they're missing out on, besides a good night's sleep, is just fun. It's almost like being a little kid again. I think there would be a lot happier couples, a whole lot less aches and pains. It's a religious experience!